Samsung outperformed all other technology companies, such as Apple and Google which ranked ninth and 10th, respectively.
In 2012, Samsung placed 13th in corporate reputation, while Apple was No. 1 and Google, No. 2.
“Samsung has steadily climbed up the ranks in recent years with consumers rating it among the 5 best on key reputational dimensions of products and services, emotional appeal, financial performance and vision and leadership. Apple’s performance, while still excellent, has fallen 5 points since 2012,” says Carol M. Gstalder, reputation & public relations practice leader for Harris Poll.
Samsung was the only non-U.S. company included in the top 10. Sony at 13th was the second-highest ranked Asian company on the list.
Retailer Costco ranked No. 4, up from No. 6 in 2014, whereas pharmaceutical, consumer packaged goods and medical devices manufacturer Johnson & Johnson and grocery manufacturing and processing conglomerate Kraft placed fifth and sixth, respectively, said the annual study which was conducted online among 27,278 U.S. respondents from Oct. 20-Dec. 18, 2014.
L.L. Bean, which specializes in clothing and outdoor recreation equipment, came in seventh, while supermarket chain Publix Supermarkets ranked eighth.
reporter
Park Sae-jin
swatchsjp@ajunews.com
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