About one-third of buyers of the new compact SUV Tivoli produced by Ssangyong Motor were women, industry data showed Thursday. SUV stands for sport utility vehicle.
Of 5,210 people who bought the Tivoli in the first two months of this year, 1,667 or 32 percent were women, according to the data.
The comparable figure stood at 23 percent (based on sales figures in 2014) for Ssangyong's SUV Korando C.
"It means that Tivoli is more popular than Korando C among female customers," an industry source said.
By age, those in their 20s and 30s accounted for 49 percent of the total Tivoli buyers, an indication that Ssangyong's new flagship compact SUV is gaining popularity among young people.
On the back of the popularity of the Tivoli launched in mid-January, Ssangyong's sales on home turf, South Korea, soared 19.4 percent to 6,571 units on-year in February, the automaker said in early March. Ssangyong is the local unit of Indian SUV manufacturer Mahindra & Mahindra.
reporter
Park Sae-jin
swatchsjp@ajunews.com
