Singer IU performs at 'Hite Beach Concert'

By Park Sae-jin Posted : August 3, 2015, 16:30 Updated : August 3, 2015, 16:30

K-pop singer and actress IU performs during the "Hite (beer) Beach Concert" at Haeundae beach in the southeastern port city of Busan, Friday. She has served as a model for Chamisul soju, a distilled rice-based liquor, produced by Hite Jinro. Hite Brewery Co. acquired Jinro, a popular South Korean soju company, in 2006.

Park Sae-jin swatchsjp@ajunews.com

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Singer IU performs at 'Hite Beach Concert'

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