Instagram launches new Ad service to help businesses

By Park Sae-jin Posted : November 12, 2015, 08:58 Updated : November 12, 2015, 10:24

Instagram launches new Ad service to help businesses[Photo by Han Joon-ho]



Instagram launched “Instagram Partners” – a program specially fitted with latest marketing tech to for advertisers to run their advertisements (Ads) more efficiently to Instagram’s users, Wednesday. Instagram, a photo-sharing and video sharing social network service based online and mobile, is one of the most popular social networking services.

In recent years, advertisers’ main concern was to find an effective means of advertising online and mobile. As the majority of internet users are shifting their platform from online to mobile, it was important to build strategies which could fluidly keep a balance in making Ad impressions on both platforms.

According to Instagram’s blog, the fast-growing social network self assessed its new program as a very efficient way of advertising to online & mobile users. “Ad Tech” – an Ad development program, community management and content marketing are the key features of the new program. All of them are the most important marketing methods essential to growing business.

Ad Tech helps advertisers to build an Ad campaign from the scratch by searching & matching business marketing partners, manage Ads throughout the planning, buying and optimizing process. Community management and content marketing, which is also important parts of the program, helps businesses interact with users and by creating and curating contents.

Among the program’s partners, “Wisebirds” – A company specializes in social marketing, is the only Korean business. Kim Jong-won, CEO of Wisebirds said, “With the new ‘Application Program Interface (API), Ads on Instagram is now as effective as it is on Facebook”. He also added that with Instagram Partners program, a cross-channel advertising strategy between Facebook and Instagram is available.

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