4MINUTE’s collaboration project with NEW ERA to be released [Courtesy of Cube Entertainment]
A Girl-group “4MINUTE” will launch “4MINUTE X NEW ERA Snapback Limited Edition” project, a collaboration work with global fashion brand “NEW ERA”. The first Asian artist to collaborate with NEW ERA, 4MINUTE’s four models of limited edition snap-backs will be released in U.S., Hong Kong, Philippines, China’s online and offline shops, starting Thursday.
The collaboration project has a special meaning since it’s processed with NEW ERA Headquarters. The members of 4MINUTE have been working with the project since July.
NEW ERA, upbringing worldwide boom on snap-backs, have been collaborating with famous fashion brands such as ‘Opening Ceremony‘, ‘Kenzo’ and “ A$AP Rocky” the rapper, but this was the first time to run a project with Asian artists.
The fashion company expects to get great marketing outcomes since 4MINUTE had been gaining its popularity in South American countries, Asia and Europe.
4MINUTE will release a documentary film about the project via their official YouTube channel.
아주경제 박세진 기자 = swatchsjp@ajunews.com
reporter
Park Sae-jin
swatchsjp@ajunews.com
