[Photo by Yoo Dae-gil = dbeorlf123@]
"Cheese in the Trap," a South Korean cable drama based on a popular webtoon, has scored some 1.93 billion views on Weibo, the Chinese equivalent of Twitter, Ytree, the drama's PR agency, said Wednesday.
Helped by the growing popularity of actor Park Hae-jin among Chinese fans, the tvN drama was sold to China's largest video websites, Youku and Tudou, for two million US dollars, the highest price in the history of South Korean cable drama exports.
The drama showing the real life of South Korean college students will be streamed on Youku and Tudou this summer, but Chinese fans have viewed pirated versions or downloaded them illegally.
Park has been popular in China for his role in "My Love from the Star" in 2013. He will attend Youku's 2016 brand show on March 10.
아주경제 임장원 기자 = cwlim34@ajunews.com
reporter
Park Sae-jin
swatchsjp@ajunews.com
