[Courtesy of BuzzFeed's Facebook page]
Watch us explode this watermelon one rubber band at a time!
BuzzFeed에 의해 게시 됨 2016년 4월 8일 금요일
More than 800,000 people waited and watched two of BuzzFeed staffs putting rubber bands on a watermelon until it exploded via Facebook Live. Facebook Live lets its users live feed their video, and store it online for later viewing.
Facebook launched a live video feeding service last month, and it's currently going through testing service only or iOS. BuzzFeed, a new media outlet started a live feed through the Facebook Live on Friday, with the company's staffs strapping a rubber band around a watermelon one at a time until it exploded.
The experiment, which may seem silly to few, carried on live for more nearly 45 minutes, and feedback from the viewers was great. The online communities around the world were filled with comments of people watching the live feed and most of them did not know why they were watching it, but were compelled to see the end.
The live feed went viral across social media including Facebook and Twitter. The suspense grew as the rubber bands tightened around the watermelon and as it got slimmer and longer by the lengthwise, counting down to the explosion.
Throughout the live feed, more than 800,000 Facebook users watched the watermelon explode for more than 40 minutes. Now, nearly three days after the feed, the video records 9.69 million view counts.
This may well explain why Facebook is trying to strengthen the company's video features, especially Facebook Live. After the launching of the service, Facebook made changes to its newsfeed algorithm to place live video feeds to the top of the newsfeed list. The company also paying celebrities and popular medias to gather more Facebook Live users.
아주경제 박세진 기자 = swatchsjp@ajunews.com
reporter
Park Sae-jin
swatchsjp@ajunews.com
