FNC Entertainment, AOA's agency released a statement Monday saying that a Toyota car used in the filming of the group's comeback title "Good Luck" music video (MV) is not part of product placement advertising (PPL). But the agency admitted other products shown in the MV are a part of advertising.
AOA's Good Luck MV went controversial straight after its release. On Sunday, fans immediately reacted to the MV's release by criticizing that it had too much PPL included. FNC was quick to act, pulled down the original MV and replaced it with a censored version which had Toyota's emblem blurred out.
FNC official explained, "The car used in the filming of the MV was brought as a filming prop in Japan. It was not part of PPL." One of the reasons why the MV was criticized was that Toyota was one of the companies which got involved in the World War II and is recognized as war criminal enterprises in South Korea.
"We do admit that other items filmed in the MV are the results of PPL," said the official, "But we did not intend to create any disturbance by exposing the car's brand. We do not seek to hide any our wrong doings and wish to apologize for it. We wish to clear up any misunderstandings with the fans." Other products exposed in the MV are Sprite and apparel brand Ellesse.
Meanwhile, AOA's comeback track is hot among the trending songs in Korea. Many music fans expect the track to become the new dominating song replacing TWICE's "Cheer Up" which had been the top song for last three weeks in Korean real-time music charts.
Aju News Park Sae-jin = swatchsjp@ajunews.com