Rash guard tops summer shopping keywords

By Park Sae-jin Posted : July 20, 2016, 15:21 Updated : July 20, 2016, 15:21

[Courtesy of SK Telecom]


The most frequently searched item for  online shopping in South Korea's leading search portal Naver is rash guards.

Everyone wants to look good during their summer holiday season. And the seasonal desire was reflected in online shopping keywords. Naver data on Tuesday listed the rash guard as a hit item for two years in a row and one of the must-haves for holidaymakers on the beach or in outdoor pools.

For some, it's put on as a daily street fashion item.
 

[Courtesy of Barrel]


"Rash guards became the most preferred summer fashion item among outdoor lovers because of their thin, light and fast drying characteristics," said fashion researcher Jung Goo-sung. "They are also ideal for people who are worried about their skin turning dark from outdoor activities."

According to Gmarket, one of South Korea's largest online shopping mall, summer sales of rash guards rose by 25 percent on-year. Many clothing companies have also released new products projecting top celebrities as models.

The top ten shopping keywords included women's summer clothing such as blouses and one-pieces while men's over-fit shirt was the only men's fashion item ranked in the top ten list.

Aju News Park Sae-jin = swatchsjp@ajunews.com
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