Instant coffee mix most favored by foreign tourists in South Korea

By Park Sae-jin Posted : October 10, 2016, 11:11 Updated : October 11, 2016, 15:03

[Courtesy of Iclickart]


An instant coffee mix was recommended as the tastiest tea in a survey of foreign tourists visiting South Korea, a travel agency reported Monday.

Cosmojin Tour said coffee mix topped the list of most popular types of tea produced in South Korea, favored by 53 percent of 926 foreign tourists who visited South Korea in August and September.

Sikhey (sweet rice drink) was second with 26 percent while green plum tea was ranked third with 11 percent.

In 1976, South Korea's top coffee producer, Dongsuh Food, introduced a single-serving packet of coffee mixed with sugar and powdered milk. Since then, the product has gained popularity thanks to its convenience.

Instant coffee accounts for about 90 percent of all coffee consumed in South Korea, reflecting a social trend of emphasizing speed.

Aju News Lim Chang-won = cwlim34@ajunews.com
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