Buoyed by an explosive consumer response at home, G-Dragon, a member of South Korea's popular boy group Big Bang, has launched his own apparel brand "PeaceMinusOne" at one of world's top three multilevel fashion retail stores .
London's Dover Street Market (DSM) said through its website Wednesday: "PeaceMinusOne has arrived at DSM." The store, renowned as a fashion trendsetter, has retail stores in London, Tokyo, Beijing and other major cities.
G-Dragon has alerted his fans of the news through his Instagram. uploading a picture of himself with items from his clothing brand. The post has received over 364,000 likes in less than nine hours.
The 28-year-old launched a fashion project in October last year. T-shirts and cotton caps released by G-Dragon were sold out in mere minutes. The items were later sold in online secondhand markets at far higher than their original prices -- T-shirt for 348,000 won (299 US dollars) and cap for 228,000.
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