South Korea's top entertainment and media contents company, CJ E&M, has opened a TV station in Singapore to air Korean movies as part of efforts to tap further into the Southeast Asian cinema and entertainment market.
The company said Wednesday that its channel, "tvN Movies," launched in partnership with paid-subscription network and telecom operator StarHub, will show more than 200 films, including 20 new releases, each year to some 540,000 households in Singapore.
CJ E&M, the largest investor and distributor in South Korea's cinema industry, plans to expand "tvN Movies" to Malaysia, Indonesia, Hong Kong and the Philippines by the end of this year.
The company has been the key distributor and exporter of Hallyu (Korean culture wave) in Asia, which accounted for 78 percent of South Korea's total movie sales estimated at 29.37 million US dollars in 2015.
In 2015, the company set up "tvN Asia", a Hong Kong-based entertainment channel targeting K-pop fans in Southeast Asia. In March last year, it set up a joint cinema venture with Thailand's largest cinema chain Major Cineplex.