Temperature sensitive color changing hair dye will change beauty industry

By Park Sae-jin Posted : March 1, 2017, 17:56 Updated : March 2, 2017, 09:15

[Courtesy of The Unseen ]


San Francisco, USA - For fashion chameleons with commitment phobia, there is now color changing hair dye.

The Unseen, a London-based firm, has revealed its new color changing hair dye project, Fire. The dye is sensitive to temperature and will change its color when it hits a certain temperature point. Currently, there are five color varieties of hair dyes: black to red, black to white, silver to blue, blue to white, and black to yellow (in the order of cold to hot). 
 

[Courtesy of The Unseen]


The Unseen website explains, "The Fire dye is responsive to you and your environment by changing colour to passing temperature fluctuations. Available in multiple colour ranges from bright red to subtle pastels, launching at London Fashion Week in collaboration with Storm Models."
 

[Courtesy of The Unseen]


The hair dye is semi-permanent and can be removed after a few washes. 
This new invention is expected to change how the beauty industry views hair color as The Unseen is preparing to commercialize Fire. The firm also plans to create the permanent dye.

To find more about Fire, visit The Unseen website.

Reporter Min Jung Kwak =abiel@ajunews.com
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