A file picture shows Hallyu fans in Brazil. [Yonhap News Photo]
In a business tie-up prompted by China's retaliatory action, South Kora's three major TV networks agreed to open a joint streaming platform for Hallyu (Korean culture wave) fans in the United States.
KBS, MBC and SBS launched a joint service called Korea Content Wave (KOCOWA) to provide their drama and entertainment programs directly to American fans. KOCOWA is their first direct Hallyu streaming platform. They will offer an exclusive release of BIGBANG member leader G-Dragon's concert in Seoul.
They plan to expand their service to other areas. Hallyu exports have suffered a serious setback since China, the biggest market for South Korean dramas and music, banned the distribution of K-pop in trade retaliation for the deployment of a US missile shield.
Lim Chang-won = cwlim34@ajunews.com
![.[FOCUS] Chinese media platform firms under pressure to ban Hallyu .](http://image.ajunews.com/content/image/2016/12/08/20161208161944787850_258_161.jpg)
