[Courtesy of Hyundai]
Boy group EXO and other celebrities from South Korea's top showbiz group, SM Entertainment, will be able to air live shows inside a luxurious van specially built by Hyundai Motor under a joint project.
SM will next month get Hyundai's special Solati van equipped with high-tech cameras and audio hardware. With its interior adorned with top-quality leather and metal parts, the van called "Solati Moving Studio" will be used by SM celebrities to film and broadcast various types of video and create contents.
[Courtesy of Hyundai]
"The project aims to diversify the role of a vehicle from a simple mean of transport to various fields of everyday life," Hyundai said in a statement. "We will continue to try out new things with adventurous minds."
Contents made in the van will be available through multiple online media channels. SM is home to K-pop artists such as BoA, Super Junior, Girls' Generation, SHINee, EXO, Red Velvet and NCT.
reporter
Park Sae-jin
swatchsjp@ajunews.com
