LG Electronics jumps into home beauty market

By Lim Chang-won Posted : September 25, 2017, 11:21 Updated : September 25, 2017, 11:21

[Yonhap News Photo]


LG jumped into a home beauty market dominated by foreign brands, unveiling a lineup of four new household beauty appliances using its know-how and technology as one of South Korea's two leading producers of electronic products.

The LG Pra.L lineup included the Derma LED Mask, the Total Lift-up Care, the Galvanic Ion Booster and the Dual-Motion Cleanser. LG said its beauty devices are equipped with voice guidance systems. 

The Derma LED Mask, priced at 799,000 won (707 US dollars), has 120 LED lights used to improve the tone and tightness of the face. The Total Lift-up Care uses high-frequency LEDs and microcurrents to improve skin tightening. The Galvanic Ion Booster helps cosmetics penetrate deeper into the skin, while the Dual-Motion Cleanser will be used to wash skin.
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