Chinese tech company to release LINE character-themed drone

By Park Sae-jin Posted : August 6, 2018, 15:18 Updated : August 6, 2018, 15:18

[Courtesy of DJI]


SEOUL -- Chinese technology company DJI partnered with LINE FRIENDS, a character brand lineup of smartphone messenger LINE, to release its first characterized drone.

DJI said in a statement on Monday that the company released "LINE FRIENDS (BROWN) Spark RC Combo", a ready-to-fly drone package in DJI flagship stores and online shops in the United States, China, Hong Kong and South Korea.

The package includes Spark, DJI's entry-level drone bearing a design of popular LINE character Brown, a remote controller and other important parts such as extra propellers, a battery and a USB charger. The Spark combo comes with a price tag of $399, the world's top drone maker said.

LINE FRIENDS is a character brand of popular smartphone application LINE, a global subsidiary of South Korea's largest web portal Naver. While the messenger app has about 200 million active users worldwide, its character brand is also very popular among young generations and has flagship stores in New York, Seoul and other cities in China and Japan.
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