SEOUL -- "Kill This Love", a new song released by K-pop girl band BLACKPINK, was watched more than 20 million times on YouTube in less than 10 hours of release and became the fastest K-pop girl group to reach the 20 million mark.
The four-member band dropped the new music video at midnight Thursday (1500 GMT) and garnered 20 million views in less than 10 hours. As of 10:10 a.m., the view count sits at 20,872,797. The previous record holder was TWICE, which collected 20 million views with "Yes or Yes" in 10 hours and 27 minutes in November 2018.