LG collaborates with Bang & Olufsen to create premium OLED TV with butterfly-like speakers

By Park Sae-jin Posted : April 10, 2019, 11:40 Updated : April 10, 2019, 11:40

[Courtesy of Bang & Olufsen]

 

[Courtesy of Bang & Olufsen]


SEOUL -- In collaboration with Denmark's high-end audio company Bang & Olufsen, LG Electronics has showcased a premium 77-inch organic light emitting diode (OLED) TV with a pair of high-end sound system panels which open up like butterfly wings.

LG's new product, "Beovision Harmony" with a black screen and premium speakers, was shown at this week's Milan Design Week, an annual seven-day design show held in Milano.
 

[Courtesy of Bang & Olufsen]


Beovision Harmony's unique characteristics are clearly shown through the choreographed dance-like operation of its double front-facing sound panels, a high-end sound unit and the 77-inch OLED display, which can be hidden behind the sound panels when not in use. The sound system splits open and fans out when the display rises to rest atop it. 

"The effect is mesmerizing and is sure to be a conversation starter in any well-heeled home," Bang & Olufsen said in a statement on Tuesday, adding the price would be about $18,100.

 
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