BOOKMARK
  • Korean|
  • Chinese|
  • Japanese|
  • Vietnamese
본문내용 바로가기

Aju Business Daily

SEARCH
  • ECONOMY
  • ENTERTAINMENT
  • IT
  • South Korea
  • North Korea
  • WORLD
  • SPORTS
  • LIFESTYLE
  • AUTO MOTIVE
  • OPINION
  • PEOPLE
  • MILITARY
Home > Business > article

AmorePacific forges strategic partnership with U.S. cosmetic brand Milk Makeup

Lim Chang-won Reporter(cwlim34@ajunews.com) | Posted : December 17, 2019, 13:17 | Updated : December 18, 2019, 07:37
  • 트위터
  • 페이스북
  • 웨이보

[Courtesy of AmorePacific Group]


SEOUL -- South Korea's top cosmetics maker, AmorePacific, has forged a strategic partnership with Milk Makeup, a New York City-based cosmetics and skincare company, to cooperate in marketing and sales as the two companies are expanding their global presence.

Amorepacific said Tuesday that it would strengthen sales to the Millennials and Generation Z through cooperation with the American company while supporting the global expansion of Milk Makeup, which produces paraben-free, vegan, and cruelty-free products. Generation Z is the demographic cohort succeeding Millennials. Demographers use the mid- to late-1990s as starting birth years.

Describing Milk Makeup as a brand loved by Millennial beauty mania for innovative formulas and clean ingredients, AmorePacific CEO Bae Dong-hyun vowed to actively support Milk Makeup's entry into the South Korean market and global growth.

To consolidate the partnership, AmorePacific purchased a stake in Milk Makeup in November through Ohana & Co., an investment bank providing financial advisory services. Terms of the deal were not disclosed. 

Helped by Hallyu (Korean cultural wave) in Asia, AmorePacific has seen steady growth. In March 2018, the company launched its key brand Mamonde, a flower-inspired cosmetics line, in the United States through a deal with Ulta Beauty, an operator of American cosmetics stores. Milk Makeup has become best known for its Kush family of products.

  • Lim Chang-won Reporter
  • email : cwlim34@ajunews.com
© Aju Business Daily & www.ajunews.com Copyright: All materials on this site may not be reproduced, distributed, transmitted, displayed, published or broadcast without the authorization from the Aju News Corporation.
  • twitter
  • facebook
  • weibo
  • link copy
  • LIST
  • TOP

Related news

  • .​Amore Pacific forges partnership with Naver to strengthen offline and online distribution channels.
    ​Amore Pacific forges partnership with Naver to strengthen o…
  • .Amore Pacific invests $2.7mln in beauty content creator firm to attract young consumers.
    Amore Pacific invests $2.7mln in beauty content creator firm…
  • .Yuhan-Kimberly makes foray into adult cosmetics market with anti-pollution skin care brand.
    Yuhan-Kimberly makes foray into adult cosmetics market with …
  • .Samsung Groups bedridden patriarch becomes richer thanks to increase in equity assets.
    Samsung Group's bedridden patriarch becomes richer thanks to…
  • .AmorePacific agrees with Alibaba to develop and release Tmall cosmetic products for Chinese consumers.
    AmorePacific agrees with Alibaba to develop and release Tmal…

Real Time Photo News

  • .BTS agency posts record earnings in 2020 on brisk online activities and album sales .

    BTS agency posts record earnings in 2020 on brisk online activities and album sales

  • .[FOCUS] BTS agency leagues with Universal Music to launch new K-pop band in US music scene.

    [FOCUS] BTS agency leagues with Universal Music to launch new K-pop band in US music scene

  • .CJ ENM aims to become major visual content producer thru partnership with Epic Games .

    CJ ENM aims to become major visual content producer thru partnership with Epic Games

  • .​Solo singer Sunmi to come back with new album Tail.

    ​Solo singer Sunmi to come back with new album 'Tail'

  • .Big Hits live-streaming joint venture gains reinforcements from Universal Music, YG.

    Big Hit's live-streaming joint venture gains reinforcements from Universal Music, YG

Latest News

more+

  • Hanwha Systems works with antenna manufacturer to develop on-the-move satellite communication termin…
  • Naver and Korean Air join hands to interlink services
  • Hyosung Heavy localizes medium-voltage direct current transmission system
  • Samsung Electronics develops new technology to improve 5G network performance
  • S. Korea to share know-how of biodegradable fishing net production with Kuwait
Aju Business Daily
  • ABOUT US
  • CONTACT US
  • PRIVACY STATEMENT
  • Copyright Policy

Address : Aju News Corporation LEEMA Building, 11th floor, 42, Jong-ro 1-gil, Jongno-gu, Seoul.    Mail : swatchsjp@ajunews.com

Copyright ⓒ 2016 By Ajunews Corporation, All Rights Reserved.

Mobile view