Samsung teams up with fashion brand to release special foldable phone edition

Lim Chang-won Reporter() | Posted : Febuary 12, 2020, 09:41 | Updated : Febuary 12, 2020, 10:02

[Courtesy of Samsung Electronics]

SEOUL -- Through collaboration with Thom Browne, an iconic New York fashion brand, Samsung Electronics revealed the limited edition of its new foldable phone, Galaxy Z Flip, with its smartwatch and wireless earbuds packed together.

The special luxury edition to be launched in March was showcased at an event in San Francisco where Samsung debuted its second foldable phone, alongside the Galaxy S20 series. The Galaxy Z Flip, which is only available in 4G, will sell for 1.65 million won ($1,392).

A limited quantity of Galaxy Z Flip Thom Browne Edition devices will be available in select markets. Pre-orders will begin on February 14. Samsung said the special edition comes with the company's custom-designed wireless earbuds Galaxy Buds+ and smartwatch Galaxy Watch Active2.

Samsung said in a statement that the special edition features distinctive Thom Browne signature brand colors on a pebble grey exterior, pulled right from the runway and offering all of the same innovative features as Galaxy Z Flip.

"Partnering with Samsung to create Galaxy Z Flip Thom Browne Edition was an incredible opportunity to reimagine how consumers express themselves through their smartphone," Thom Browne was quoted as saying.

Samsung's U.S. rival, Apple, has launched "Apple Watch Hermes" that bears the distinctive style of the French high fashion luxury goods brand. It comes with a stainless steel body with crafted leather bands targeting consumers who wish to enjoy the technical benefits of Apple's smartwatch as well as the luxuriousness of the Hermes brand.

While the most affordable version of Apple Watch Hermes Series 5 is priced at $1,249, the cheapest stainless version of normal Apple Watch Series 5 comes with a price tag of $699. Despite its high price policy, Apple Watch Hermes is a must-have lineup for both Apple watch users and Hermes enthusiasts.

"Galaxy Z Flip Thom Browne Edition is a marriage of our shared desire to delight people down to the finest details," said Stephanie Choi, who heads the global marketing team of Samsung's mobile communications business.

A grey Thom Browne suit transforms into the sleek Galaxy Z Flip exterior, Samsung said, adding the limited edition smartphone would be encased in glass while still having a matte look that is soft to the touch and effortless to hold.

Classic longwing brogues take a modern form with a grey pebble leather phone case, featuring the distinctive Thom Browne signature brand colors down the center. When unfolded, the special edition reveals design details inside.

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