BOOKMARK
  • Korean|
  • Chinese|
  • Japanese|
  • Vietnamese
본문내용 바로가기

Aju Business Daily

SEARCH
  • ECONOMY
  • ENTERTAINMENT
  • IT
  • South Korea
  • North Korea
  • WORLD
  • SPORTS
  • LIFESTYLE
  • AUTO MOTIVE
  • OPINION
  • PEOPLE
  • MILITARY
Home > Fashion > article

COVID-19 accelerates virtual experience shopping in fashion industry

Lim Chang-won Reporter(cwlim34@ajunews.com) | Posted : Febuary 19, 2021, 16:15 | Updated : Febuary 19, 2021, 16:15
  • 트위터
  • 페이스북
  • 웨이보

[Gettyimages Bank]

SEOUL -- Non-face-to-face consumption has become a new daily life due to a COVID-19 pandemic, accelerating the era of virtual experience shopping in South Korea's fashion industry which is striving to ride out a period of hardships by adopting new technologies such as artificial intelligence and virtual reality.

According to the National Statistical Office, online shopping transactions were up 19.1 percent on-year to a record high of 161.1 trillion won ($145 billion) in 2020. Shopping function based on virtual experience is utilized at off-line stores, online shopping malls and home shopping. A virtual fitting room enables shoppers to try on clothes to check one or more of size, fit, or style. 3D fitting rooms use computer-generated 3D images to create an experience similar to that seen in a virtual world computer game

Samsung C&T, a key Samsung Group unit involved in engineering, trade, fashion and resort businesses, has tied up with a research team from Pohang University of Science and Technology (POSTECH) to launch an all-in-one AI fashion curation service that makes "head to toe" recommendations such as bottoms, coats, shoes and bags if a customer chooses a top.

To minimize face-to-face contact, Samsung C&T's men's clothing brand selects products and sizes in advance through video calls and helps customers make quick purchase decisions by wearing products prepared in fitting rooms when they arrive. For customized non-contact services, safe and transparent screens were introduced.

With the help of T3Q, an AI digital platform company, golf wear brand Castelbajact adopted AI and big data technology for digital transformation and sought new business opportunities using VR, AR, digital studio and mobile (m)-commerce, which refers to purchases conducted over mobile devices. E-World's jewelry department and Vive Studios, a 3D graphics content company, work together for an AR online mall.

The adoption of new technologies gained speed in 2020. The home shopping channel of Lotte Group launched a virtual fitting service that allows shoppers to try on fashion accessories through mobile devices using AR technology. Musinsa, an online apparel shopping mall operator, opened a curated product suggestion service to offer a selection of clothes created by premium clothing brands.

Based on customers' basic information such as their age, gender and recent shopping history, South Korean web service giant Naver is testing an AI-based product suggestion service to offer personalized online shopping experiences. AI calculates how much a customer would favor a product by studying previous shopping patterns and preferences. Similar AI-based preference-matching services are provided by global online shopping giants including Amazon, the world's largest ecommerce operator, and Alibaba, China's top online shopping service operator.

  • Lim Chang-won Reporter
  • email : cwlim34@ajunews.com
© Aju Business Daily & www.ajunews.com Copyright: All materials on this site may not be reproduced, distributed, transmitted, displayed, published or broadcast without the authorization from the Aju News Corporation.
  • twitter
  • facebook
  • weibo
  • link copy
  • LIST
  • TOP

Related news

  • .Digital supermodel Shudu to collaborate with virtual social media influencer in S. Korea .
    Digital supermodel Shudu to collaborate with virtual social …
  • .LG Electronics virtual woman makes international debut as presenter at CES.
    LG Electronics' virtual woman makes international debut as p…
  • .Naver to test AI-based product suggestion service for personalized online shopping experience .
    Naver to test AI-based product suggestion service for person…

Real Time Photo News

  • .BTS agency posts record earnings in 2020 on brisk online activities and album sales .

    BTS agency posts record earnings in 2020 on brisk online activities and album sales

  • .[FOCUS] BTS agency leagues with Universal Music to launch new K-pop band in US music scene.

    [FOCUS] BTS agency leagues with Universal Music to launch new K-pop band in US music scene

  • .CJ ENM aims to become major visual content producer thru partnership with Epic Games .

    CJ ENM aims to become major visual content producer thru partnership with Epic Games

  • .​Solo singer Sunmi to come back with new album Tail.

    ​Solo singer Sunmi to come back with new album 'Tail'

  • .Big Hits live-streaming joint venture gains reinforcements from Universal Music, YG.

    Big Hit's live-streaming joint venture gains reinforcements from Universal Music, YG

Latest News

more+

  • Hanwha Systems works with antenna manufacturer to develop on-the-move satellite communication termin…
  • Naver and Korean Air join hands to interlink services
  • Hyosung Heavy localizes medium-voltage direct current transmission system
  • Samsung Electronics develops new technology to improve 5G network performance
  • S. Korea to share know-how of biodegradable fishing net production with Kuwait
Aju Business Daily
  • ABOUT US
  • CONTACT US
  • PRIVACY STATEMENT
  • Copyright Policy

Address : Aju News Corporation LEEMA Building, 11th floor, 42, Jong-ro 1-gil, Jongno-gu, Seoul.    Mail : swatchsjp@ajunews.com

Copyright ⓒ 2016 By Ajunews Corporation, All Rights Reserved.

Mobile view