Crazy in Love was released in two years and seven months since the five-member band's debut. The album's title song "LOCO" gained more than 50 million views on YouTube during the first five days of release and "SWIPE" also surpassed 10 million views as of October 20. The special edition album has been on pre-sale since October 15.
ITZY debuted in 2019 and earned the title of "Super Rookie" with hit songs such as "DALLA DALLA," "ICY," and "WANNABE." The band is also popular for its self-made video content such as performance videos uploaded onto YouTube. In March 2021, the group released a dedicatory song named after the band's fan club "MIDZY" through an online fan meeting event. The song was released in both Korean and English. The song was showcased through the online fan meeting on March 20 using V Live, the live broadcasting app service unit of South Korea's largest web company Naver.
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