CJ Foods Introduces Americans to Korean Cuisine

By Park Sae-jin Posted : August 30, 2011, 12:44 Updated : August 30, 2011, 12:44
CJ Foods announced today that it has become partners with Public Television series (PBS), Kimchi Chronicles, to help spread Korean cuisine among Americans.

Marja Vongerichten will host the series which will explore Korean food by visiting restaurants,markets, and home kitchens. The show will also have her cook Korean food with CJ products and ingredients.

“As an official food sponsor of this inspiring project, we are thrilled to have the opportunity to share Korea‘s rich culture, unique customs and, most of all, its delectable cuisine with U.S. consumers,” said Elliot Chung, senior brand manager of CJ Foods. “While we have been producing quality Asian foods since 1953, the Korean food trend is finally gaining some steam in the U.S. so this series comes at the perfect time for CJ to unveil its new Bibigo line of ’Korean pantry‘
products that allow people to channel their inner chef and create flavorful Asian dishes in the comfort of their own homes.”

CJ’s Bibigo line will include a variety of authentic, GMO-free Korean staples including Gochujang Hot Pepper Paste, Ssamjang Seasoned Soybean Paste, Soy Sauce with Kelp, Fresh Cooked Rice, Crispy Seaweed Snacks and a variety of Korean BBQ Sauces.

Since 1953, CJ has been making healthy foods with the best ingredients available. Over the last 50 years, CJ foods has gain recognition as one of the most recognized and trustworthy companies in South Korea.

Since 1978, the company has been trying to introduce Korean foods to the USA and the rest of the world.

(아주경제 송지영 기자)
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