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Sales of Hyundai's Avante in China surpass 1 million units

By Park Sae-jin Posted : March 4, 2013, 08:51 Updated : March 4, 2013, 08:51
Cumulative sales of Hyundai Motor's Avante compact sedan in China have exceeded 1 million units, the automaker said on Feb. 28.

Beijing Hyundai Motor, a 50-50 joint-venture between Hyundai Motor and Beijing Automotive Group, began selling the Avante HD, named the Yuedong, in China in April 2008.

Company officials attributed the success to Hyundai's thorough analysis on Chinese conumers' preferences.

Hyundai carried out surveys collecting information about Chinese consumers' preferences, and developed models that fit their demands, they said.

The name of the car, Yuedong, means joyful driving. Yue means joy, while dong means movement.

By Josephine Liu Yan Yee

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