Spirit Airlines to serve wine in a can

By Park Sae-jin Posted : June 7, 2013, 20:01 Updated : June 7, 2013, 20:01
Spirit Airlines announced on Wednesday that it will start serving wine in a can for $7.
 
For the American low-cost carrier, this new attempt could be the suiting risk for its branding and marketing.
 
Beginning this week, Spirit Airlines passengers can enjoy the new canned wine for $7 and two cans for $12. The can is actually larger than the bottles served previously by 63 ml, but its alcohol content is lower by 6%.
 
The idea first sparked up because cans are space efficient for storing and weigh less.
 
Spirit Airlines is a U.S. based low-cost carrier that operates mainly in U.S., Caribbean, Mexico, and South Americas.
 
 
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