Actress Shin Se-kyung chosen as new face of ‘Guess Watch’

(photo: Guess Watch)

Actress Shin Se-kyung (23) was chosen as the new face of ‘Guess Watch’. This has been unusual choice for the brand since it has always been using internationally famous models. With this, Shin became the first Korean celebrity to be picked by ‘Guess Watch’ and this move was first for the brand, too.

‘Guess Watch’ rep said the company decided to go with Shin as she was befitting for its concept, “Young, Sexy, Adventurous”.

Starting with SS 2014 pictorial and commercial shoot, she will participate in all ‘Guess Watch’ marketing activities as the new face of the brand.

Shin Se-kyung has been getting nonstop attention with her roles with ‘High Kick Through the Roof’, ‘Fashion King’ and ‘When a Man Falls in Love’.

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Park Sae-jin swatchsjp@ajunews.com