Growth of global LCD TV market will slow to 4% in 2015: consulting firm

Park Sae-jin Reporter() | Posted : April 15, 2015, 15:57 | Updated : April 15, 2015, 15:57


Growth of the global LCD TV market will slow to 4 percent this year from 7 percent in 2014, a Colorado-based consulting company forecast Monday.  

Worldwide LCD TV shipments are expected to reach 235 million sets in 2015, up just 4 percent from last year, "as previously strong demand in North America, Europe and other developed regions declines," IHS Inc. said in its latest Quarterly Global TV Shipment and Forecast Report. 

"Many countries are facing rising economic headwinds, especially currency deflation, which will cause retail prices for TVs to fall more slowly and perhaps result in some price increases, if deflation becomes severe. Such an impact could lower demand for discretionary spending, especially in Eastern Europe, where the forecast for 2015 has been lowered by 18 percent year-on-year," the report said.

"With prices falling rapidly for many large 1080p screen sizes, premium prices for 4K TV became a top-tier feature in most regions, which helped mitigate overall price declines," the report said, adding that "shipments of 4K LCD TV and OLED TVs are expected to exceed 30 million sets in 2015, and more than 60 percent of those shipments will have screens that are 50” and larger." 
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