LAS VEGAS -- South Korean mobile carrier SK Telecom agreed with Sinclair Broadcasting Group, a major American broadcasting company, and Harman International, an infotainment system unit of Samsung Electronics, to develop and commercialize a broadcasting network-based automotive platform.
Under a memorandum of understanding signed at CES 2019 in Las Vegas, SK Telecom, Sinclair and Harman will jointly develop and commercialize automotive electronics technology based on Advanced Television Systems Committee (ATSC) 3.0, which was established in 1982 to develop eponymous standards for digital television.
ATSC 3.0 will enable drivers to watch high-definition terrestrial TV broadcasting inside their cars and provide over-the-air (OTA) firmware upgrades and map updates for navigation systems. It will also help drivers manage vehicle-to-everything (V2X) certifications via terrestrial broadcasting facilities.
"Mobility and media are core business areas that will undergo innovative changes in the 5G era," SK Telecom CEO Park Jung-ho said. "With Harman and Sinclair Broadcast Group, SK Telecom will target the mobility and media markets in the U.S. and expand into the global market."
"ATSC 3.0 will bring a high-value option for bulk data communication, which can supplement conventional 4G and 5G mobile data networks," Harman CEO Dinesh Paliwal said.
The three companies agreed to seek joint business opportunities in the connected car market. SK Telecom said the new platform, related equipment and services would be showcased at an international broadcasting show in Las Vegas in April.
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