​​Hyundai' luxury brand appoints former Lamborghini designer to head Europe design studio

Park Sae-jin Reporter() | Posted : September 9, 2019, 10:59 | Updated : September 9, 2019, 10:59

[Courtesy of Genesis]

SEOUL -- Genesis, the luxury car brand of South Korea's Hyundai Motor Group, has appointed a world-class designer, who has shaped premium luxury cars, as head of its design center in Europe as part of a drive to beef up its design competitiveness.

Hyundai's Genesis division said in a statement on Monday that Fillippo Perini will head the Genesis Advanced Design Studio in Europe. He has been a vehicle designer at companies such as Alfa Romeo, Audi and Lamborghini.

"Filippo’s vast experience with European luxury brands makes him an ideal fit to lead the Genesis Advanced Design Studio, and his insight will be instrumental for the development of each of our upcoming projects including both advanced and production designs," Hyundai Motor Group's Chief Design Officer Luc Donckerwolke was quoted as saying.

Hyundai has bolstered its design and electronics capabilities to compete in the premium car market with finely-designed cars packed with safety features and powerful infotainment.

In April, Simon Loasby, director of the company's design center in China, was promoted to head Hyundai's Styling Group at its design center in South Korea. Karim Habib, a former chief designer of Nissan's premium car brand Infinity, was named as a senior vice president who heads the design center of Kia Motors affiliated with the auto group.

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