Naver said in a statement on Friday that "VIBE" provides a music service platform with an "auto recommended play" feature that constantly recommends songs based on songs pickled by users.
Melon, South Korea's top online music service,
The new feature, which uses machine learning, a study-and-analyze process for AI, would make users feel as if they are listening to a mixtape full of favorite tracks, said Naver.
"Conventional mixtape features provided recommendations based on users' favorite songs or favorite artists. Now, we are able to recommend songs that fit the current mood of users through an automatic recommendation playback function," Naver's VIBE music recommendation division head Lee Jin-sook was quoted as saying.
South Korea's digital music market will see an average annual growth rate of 4.4 percent to reach $408 million by 2023, according to global market research firm Statistica. Melon, the market leader operated by South Korea's web service giant Kakao, had a market share of 58.5 percent in 2018, according to the Korea Creative Content Agency, a state content management agency. VIBE was third with 20.3 percent.
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