​Naver releases safe online commerce platform for limited edition sneakers

Park Sae-jin Reporter() | Posted : March 16, 2020, 17:45 | Updated : March 16, 2020, 17:45

[Courtesy of Nike]

SEOUL -- Snow, the social commerce wing of South Korea's largest web portal operator Naver, has released an online commerce platform that ensures reliable shopping of limited edition sneakers.

Limited versions of sneakers created by show makers such as Nike and Adidas are craved by collectors and fashion enthusiasts. It is common for resellers to receive a high premium for a pair of limited-edition sneakers.

Snow said Monday that it released "Cream," an online commerce platform for a limited version of sneakers, to ensure safe transactions between sellers and buyers by authenticating products and keeping the track of changes in market values.

"We aim to become a platform that is beyond the simple transaction brokerage platform where customers who enjoy sneakers and re-sell markets can interact based on products and content," Cream head Kim Mi-jin was quoted as saying. She said that the platform will cooperate with celebrities to put sneakers on Cream's offline showrooms and popularize a sneaker-collecting culture.

While Nike's Jordan series, named after the legendary American basketball player Michael Jordan, is one of the most favored limited-edition sneakers in the world, a pair of limited edition Nike sneakers designed by BIGBANG member G-Dragon caught the eyes of enthusiasts in South Korea. G-Dragon's Nike Air Force 1 "Para-noise" was priced at up to $11,000 as of December last year.
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