TV music shows inspire homebodies to purchase guitars online

Park Sae-jin Reporter() | Posted : January 26, 2021, 11:37 | Updated : January 26, 2021, 11:37

[Gettyimages Bank]

SEOUL -- A COVID-19 pandemic has sparked a boom in high-quality TV music audition shows that highlighted obscure artists and trainees with incredible musical talents, inspiring homebodies to seek a new musical hobby.

The biggest hit of all was "Sing Again," a survival show hosted by JTBC, a cable TV station, that garnered relatively high popularity for a lineup of singers who showed impressive performances. The show posted a viewership rating of 8.45 percent on January 11, but YouTube video clips garnered millions of views. 

Gmarket, an online shopping mall operated by eBay Korea, said that sales of guitars from December 25, 2020, to January 25 were up 44 percent from a year ago. Acoustic guitars were the most popular, followed by electric guitars.

"The number of people who wish to try new hobbies during their spare time created by the prolonged pandemic has increased. The demand for popular musical instruments is continuously increasing," Gmarket said in a statement, adding guitars are popular because they are more affordable and portable than other heavy items.

According to the Ministry of Culture, Sports and Tourism, a South Korean person was given an average spare time of 3.7 hours during weekdays and 5.6 hours during the weekend in 2020. The average spare time has increased by 16 minutes compared to 2019.

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