According to the Korea Health Supplements Association, an association of dietary product makers, South Korea's health supplement market stood at five trillion won ($4.4 billion) in 2020. Olive Young's dietary products including vitamin pills and protein powders have gained popularity.
Olive Young said in a statement that the company partnered with Vi-meal, a smartphone health solution platform operator, to provide personalized suggestions using big data-based algorithms. "We have adopted the health supplements suggestion service to maximize the convenience and delivery of product information for our Millennial and Z Generation customers who form a key next-generation consumer group," said Olive Young.
When customers enter their age, gender and living patterns, a mobile app will provide recommendations for health supplements, Olive Young said, adding that the company would expand a lineup of health supplements to meet growing market demands. The company thinks the pandemic has expanded the spectrum of consumers who buy health supplements.
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