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Hyundai auto group partners with content providers to introduce diversified OTT service

By Lim Chang-won Posted : December 7, 2021, 10:56 Updated : December 7, 2021, 10:56

[Courtesy of Hyundai Motor]

SEOUL -- South Korea's Hyundai auto group tied up with two domestic content providers to introduce a diversified over-the-top video service for connected cars as the introduction of future mobility and autonomous driving spurs consumer demands for diversified experience and infotainment services inside cars. 

Infotainment is a type of media, usually television or online, that provides a combination of information and entertainment. Connected cars can share internet access and data with other devices both inside and outside. Together with other technologies such as automated driving and shared mobility, connected vehicles contribute to a new type of future mobility. 

The auto group said it has signed a memorandum of understanding with CJ ENM, a major entertainment group that created the Oscar-winning film "Parasite," and TVING, an online streaming service based in South Korea, to create an ecosystem for providing differentiated over-the-top (OTT) content.

"When the era of self-driving begins in earnest, the importance of entertainment content will increase as vehicles become a moving media platform, not just a means of transportation," CJ ENM's chief operating officer Lim Sang-yup said in a statement on December 7. 
The auto group will cooperate in the development of OTT content to be used for the infotainment platform of connected cars and support its operation and maintenance. CJ ENM will supply OTT content and discover new services. TVING is in charge of user experience suitable for the automobile environment.

Hyundai said it would realize higher customer satisfaction with various OTT content and strengthen the competitiveness of connected cars. "We hope that this business agreement will not only provide customers with various OTT content but also provide them with a richer and new infotainment user experience," said Choo Kyo-woong, head of Hyundai's electrical and electronic systems development center. 

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